Here I created a poster for the make-up brand Formen. I wanted to get rid of the stigma that goes with men wearing make-up but didn't want to take it too serious. After multiple ideas for a motto and layout I came up with "It's for the girls" which is a play on words. Basically saying girls are attracted to guys who take care of themselves. I decided to use Beckham as he is a sex-symbol that is also respected by many males. I used an image of a celebrity woman (the woman looking attractively and seductively at the Beckham's clear face) and a separate image for the hand. I resized everything to make it all too scale. The next step was to give them the same lighting and skin tone which was done by masking the images and brushing the shades (making sure to switch on pressure and flow). I added the text and the image of one of the make up products.